Why Business Matters
What is BUILD Marketing?
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BUILD Marketing is the 5 step process of practical, tactical marketing that will help you scale your business without scaling your workload or your stress levels.
Most small businesses have weaknesses in one or more of these five marketing steps, but as soon as you know what you need to tackle and how, the marketing machine in your business will start purring again.
BUILD breaks the marketing process into five clear steps - Brand, Understand, Intend, Launch, and Deliver - each with their own priorities and systems to bring clarity back to your business.
All the BUILD resources, courses and inspiration are the direct results of successful work I’ve done with clients for the last 15 years.
B is for BRAND
Brand is more than your visuals; it’s your voice, your personality, your purpose and your mission. Basically, it’s all about you.
U is for UNDERSTAND
Understand is all about your customers and prospects. Your research, your segmentation and your value proposition for them.
I is for Intend
What are your financial and non-financial metrics? How do you set your marketing budget? Can you create demand? This is Intend.
L is for Launch
All marketing campaigns and activities have to Launch, and this is how you reach, engage, interact and pitch to your prospects.
D is for Deliver
How do you Deliver for your customers? Do you co-create solutions? Is your customer service and added value creating advocates?
