Why Business Matters

This is probably the section that most people imagine when they think of marketing; publicity campaigns, email marketing, social media and sales opportunities. But without all the other pieces of robust marketing, you won’t know what works or why, and you won’t know how to fix it. When you have all the pieces, your launches will run like a dream.

A successful launch means:

• Getting your message out no longer involves expensive print adverts and door-drop flyers – you can reach hundreds at the click of a button, for FREE;
• Building a great website that accurately tells your story is only half of the battle. Let’s turn those site visitors into correspondents, enthusiastic recipients and advocates;
• With a strong email list of interested people to contact, educate and entertain, you’ll never have to worry about where work is coming from, so let’s start compiling;
• The idea of creating new social media content every single day can be overwhelming, but this trick will help you fill a whole year’s worth of posts;
• Even freebies need to be “sold”. Just because something great exists, your audience will still need to be walked through this step before they act

Signs that this might be an area that needs work in your business include a great messages and collateral that don’t reach their intended audience, a brilliant website with plenty of visitors but no lead generation, or social media messaging that feels repetitive, forced or sporadic.

There is no right or wrong sequence to tackle any of the components in the BUILD marketing process, but some of the steps do relate to each other so doing them together will always be more effective and efficient. Start with the pieces in the journey that you relate to most strongly.