Why Business Matters

Brand is all about you, And this section takes the marketing focus inside your business. Focusing internally is the first step to successful marketing, because your brand is the virtual avatar of you, your personality, your expertise, your vision and your purpose,. It’s more than a visual brand of logos and colours; it’s your tone of voice, your messaging and story.

Key elements of BRAND include:

• The description and characteristics of your brand personality, which will help you to be clear and consistent in everything you say;
• A comprehensive brand audit process for existing businesses, which will help you to keep things fresh and spot any weaknesses;
• The simplest and most straightforward marketing plan you’ll ever use. And you will actually use this one!
• Building a website that will act like a 24/7 version of you, complete with your tone of voice, your personality, and tools for prospects to try you out;
• Your visual brand identity, including colours, logos, icons and imagery, to set you apart and support your powerful presence in the market

Signs that this might be an area that needs work in your business include a brand identity that hasn’t been updated since you began and isn’t causing much of an impact, confusion or misunderstanding from prospects about what you do, and a website that doesn’t start conversations or relationships with your site visitors.

There is no right or wrong sequence to tackle any of the components in the BUILD marketing process, but some of the steps do relate to each other so doing them together will always be more effective and efficient. Start with the pieces in the journey that you relate to most strongly.